The financial advisors who create.
The Creator 100 · November 2026
Launching soon
Each month we score US CFP® professionals who own their firm on one thing: how well their public LinkedIn is set up to win clients. The 100 who use it best make The Creator 100. Marketing activity only, never advice quality or performance.
What the Creator Score measures
Public LinkedIn activity from the last 90 days, scored 0 to 100.
Attract
35 points
How often they post, and how much response their posts get compared with people of a similar following.
Capture
25 points
Whether posts tell readers what to do next, whether the Featured section offers something, and whether the profile links to a website or booking page.
Convert
25 points
Whether the headline says who they help and with what, whether the About section is written about the client, and whether the profile is complete.
Own
15 points
Whether they have channels of their own: a newsletter, a podcast, a YouTube channel or a booking site.